Project Management

Acting as the liaison between client and the creative department, the project management team at an interactive agency works to provide exceptional customer service, develop, document and manage project goals and requirements, manage overall project budget and profitability, develop and manage project timeline, ensure on-time, on-budget delivery of all milestones and deliverables throughout a project. The interactive agency depends on the structuring of the project management department to drive the project to its optimal profitability and ROI, while maintaining the right resource allocations.

Comparable to other agencies, the interactive agency will contain multimedia, IT, strategic and creative resources that will need the appropriate traffic scheduled out to complete the project and launch the campaign successfully. The project management team oversees this traffic and holds strong communication skills as a must for the interactive agency to stay in business. Without profitable, timely projects that keep demanding clients happy the interactive agency will suffer greatly.

As with agency life in other sectors of marketing, an interactive agency is high-paced and demanding, as many in project management experience. Specific requirements an interactive agency may warrant from a project manager may include a BS or BA and a minimum of 2-3 years experience in client service or software project management. Typically, a large interactive agency will also consist of traffic managers and project coordinators to assist the project managers in ensuring delivery and profitability of projects.