Interactive Agency Personnel
Interactive agency personnel
are creative, fun, meticulous, enthusiastic, and devoted to their
clients. Interactive agency personnel know that the clients are the
reason to work hard and strive for excellence.
It is common to find the following departments listed below working in conjunction to complete all of the tasks necessary for the interactive agency to compete in the world of Internet marketing. Not listed are the highly targeted and sought after positions of search engine marketer who may have experience in search engine optimization, email marketing, marketing communications, working with social media outlets, Web strategies, affiliate marketing managers and many more specialty positions an interactive agency may bring on board to further develop their service offerings. Those specific positions may be found working within the strategy department or outsourced.
An interactive agency will typically employ specialist in the field of Internet marketing and may outsource projects with traditional marketing agencies if looking to expand on integrated service offerings. Interactive agency personnel will include graphic designers, multimedia developers, strategists, marketing specialists, project managers, administrators and accounting representatives.
With specialist positions aside typically you will find the following departments in an interactive agency that may differ slightly in structure and job roles from agency to agency – creative, strategy, project management, sales, marketing, systems administration, information technology, accounting and administration. Keep in mind an interactive agency structure differs slightly from traditional agencies in that they are typically comprised of employees from Generation X or Y, the Internet gurus. For this reason, a traditional marketing agency might outsource an interactive agency to handle the Internet marketing for a major client.

