The IT Department
The IT department at an interactive agency surrounds the back end infrastructure to client projects and the agency itself. They have backgrounds in computer software technology and assist with database management and the process of information. At an interactive agency the IT team's typical job description encompasses gathering project requirements, working with team and clients to develop functional and technical specifications, developing the code, managing testing and QA and deployment. Candidates must be comfortable developing with PHP and HTML. Specific requirements the interactive agency will require may extend to knowledge and experience with MYSQL, CSS, javascript, linux / apache experience a + and good communication skills.

An interactive agency works to collect data for the company to use for future marketing initiatives in the data gathering process. Much of the differences in the IT team at an interactive agency versus compared to at a traditional agency are due to this. They play an active role in the development of campaigns infrastructure to support databases that will capture profile data including psychographic and demographic information. In many instances the IT team will play just as crucial as a role in the online marketing campaigning as the creative team at an interactive agency.

Specific services an interactive agency has the ability to offer with a strong IT department are pay per click and search engine marketing solutions, database applications and fully functioning online communities. Together, working in conjunction with the strategy, marketing, creative, project management and sales teams, the IT department brings a world of possibilities for new services offerings for the interactive agency. They may bring in new media and mobile platforms, online gaming portals designed to capture user profile information and even build in refer-a-friend database structures that allow advertisers to expands their reach and leverage consumer generated media for heightened brand exposure. You'll find an interactive agency survives on a strong technical background.