Creative Department

The creative department within an interactive agency will encompass development of graphic design for Web sites, email marketing templates, application and widget design, rich media advertisements, corporate blog templates, marketing collateral and even offline print media. Due to its online nature, the creative department within an interactive agency typically expands to include multimedia and production, adding video for viral marketing campaigns, Web sites and additional collateral and branding into their skill level.

Typical responsibilities that a creative department at an interactive agency may surround include pitching in with all aspects of Web design and HTML production, updating existing projects and delivering project on time and within budget. Often, in comparison to a traditional agency structure, the creative department at an interactive agency will be pulled in as the voice for brainstorming sessions. With the background in Web development, they are aware of new possibilities and provide insight into unique applications of existing web structures for the sales department to create proposals from.

For a creative candidate looking to get a job at an interactive marketing agency, typical requirements include having an exceptional eye for detail, advanced skill in Photoshop (preferably CS) and Flash and a familiarity with Mac OS X. Typically, because they center on design, an interactive agency will be Mac based. Experience with 3D modeling/animation/shading and the ability to hand-code HTML, CSS, JavaScript, and ActionScript are also requirements before the interactive agency creative team will consider bringing them aboard. An online portfolio is a must, as the core to an interactive agency centers on the ability to leverage the Web for marketing purposes.